Do you think your favorite drink is the best? Now’s your chance to vote for your favorite Dutch drink because Dutch Bros has launched the Bracket Challenge! You can cast your vote for your top Dutch drink through the Dutch Bros App.
This is the perfect opportunity to try something new with your family and friends and share some of your favorites with them.
The challenge features multiple rounds, starting with different bases like cold brew and latte. The final round of this competition will be announced on April 7, so stay tuned to make sure your favorite drink comes out on top! 🚀
Not sure which drink to vote for? Check out the Dutch Bros menu to explore a variety of Rebel energy drinks, cold brews, and classic favorites before making your pick!
Dutch Bros Events Overview
The Dutch Bros Beverages Bracket is a promotional event designed to engage customers, allowing them to vote for their favorite drink.
This event kicks off on March 27, 2025, and the final winner will be announced on April 7.
Not sure who to root for? Here are Dutch Bros’ top three!
Palm Beach Sparkling Soda 🌴
This refreshing drink is made with pomegranate and peach.
Aftershock Iced Rebel 💥
This drink is a fusion of flavor with blackberry, lime, raspberry and strawberry
Cocomo 🥥
Three ingredients: espresso, coconut and chocolate milk. One word: tasty. No notes here
Featured Drinks
- Kicker Cold Brew
- A bold and energizing choice, perfect for starting the day.
- Creamy Vanilla Protein Latte
- Ideal for post-workout recovery, packed with protein to fuel your day.
- Caramel Apple Smoothie
- A deliciously underrated option, topped with whipped cream and caramel drizzle for added sweetness.
- Fire Lizard Rebel
- A refreshing energy drink with strawberry and tropical fruit flavors, perfect for a boost.
Promotional Deals
Customers are encouraged to try new flavors and share their favorites with friends during the Fill-A-Tray event.
The Beverage Bracket doesn’t just feature popular drinks—it also includes new drinks and new milk choices for customization.
Market Impact
- The event coincides with positive market trends for Dutch Bros, as indicated by recent stock performance and analyst upgrades.
- The company is experiencing growth, with price targets being raised by various financial institutions, reflecting confidence in its brand and offerings.