Dutch Bros Stickers: Sticker Day Dates, Designs and Collector Tips (2026)

If you’ve ever pulled away from a Dutch Bros drive thru with a small colorful sticker tucked against your cup, you already know the feeling. It has nothing to do with caffeine. What started as a small customer perk has turned into one of the most genuine fan traditions in coffee, the kind that gets people planning a Wednesday morning around it.

At a glance:

• Dutch Bros gives out a free sticker with every drink on the first Wednesday of each month, starting at 5 a.m., while supplies last.
• There are two kinds: physical stickers at the drive thru and app stickers unlocked through the Dutch Bros app.
• The next monthly sticker day is August 5, 2026.

I once decorated a 32 ounce neon green cup with older stickers, a skeleton unicorn and a zombie hand, and left it behind on a job site. Gone for good. I have a new cup now and still haven’t put a single sticker on it. That old cup was history, and I wasn’t ready to risk it happening twice.

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What Are Dutch Bros Stickers?

Dutch Bros stickers are free, limited edition designs given out with drink purchases on designated sticker days. Each one is unique to its release window, and once a location runs out, that design is gone from that store for good, which is exactly what makes people chase them.

There are two types:

• Physical stickers are handed out at the drive thru with any drink purchase on sticker day, while supplies last.
• App stickers are digital collectibles inside the Dutch Bros app, unlocked either on the first Wednesday of the month or by completing specific challenges tied to your order history.

Physical stickers are the ones people trade and display. Both types matter if you’re collecting seriously.tors.

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What Day Does Dutch Bros Give Out Stickers?

Dutch Bros sticker day falls on the first Wednesday of every month, with one free sticker per drink purchased, at every location, starting at 5 a.m., while supplies last. That schedule is confirmed directly by Dutch Bros and has held steady for years.

A few things worth knowing before you go:

• Supplies are first come, first served. At busy locations, popular designs can sell out within two hours of opening.
• You get one sticker per drink. Want two stickers, buy two drinks.
• Occasionally the first Wednesday lands on the 1st of the month, and Dutch Bros usually flags that on social media so people aren’t caught off guard.

That said, the one-sticker-per-drink rule doesn’t always play out perfectly at the counter. I’ve heard from people who ordered two drinks and were still told no on a second sticker, even while the car ahead walked away with three. It happens, especially during a rush, and it’s more about a location running low or a rushed employee than anything personal. If it happens to you, asking politely is still your best move, most Broistas will sort it out if they can.

Dutch Bros Sticker Day Dates for the Rest of 2026

The next sticker day is Wednesday, August 5, 2026. Here’s the full remaining schedule:

Month	Sticker Day
August	Wednesday, August 5
September	Wednesday, September 2
October	Wednesday, October 7
November	Wednesday, November 4
December	Wednesday, December 2

Earlier 2026 dates, for reference: January 7, February 4, March 4, April 1, May 6, June 3, and July 1.

Special Sticker Drops Outside the Monthly Schedule

The first Wednesday drop is the baseline, but Dutch Bros adds extra events on top of it throughout the year.

• Mother’s Day: In 2026, Dutch Bros ran a special Mother’s Day sticker on Sunday, May 10, with every drink purchase starting at 5 a.m.
• Father’s Day: Gets its own yearly drop. The 2025 Dutch Dad Sasquatch design became one of the most traded releases of that year.
• State Sticker Drop: Starting June 10, 2026, Dutch Bros released location-specific stickers tied to each state where they operate, paired with featured drinks like the Palm Beach Lemonade and Dragon Slayer Rebel. Collectors have been visiting multiple locations to complete the full set.
• Pet Day: A past Pet Day drop produced a full themed sticker set that’s since become a sought-after bundle on the resale market.
• Bonus drops and scavenger hunts: Dutch Bros occasionally runs surprise mid-month releases or multi-location hunts with little advance notice.

Current Dutch Bros App Stickers

App stickers work differently from the physical ones. They live inside the Dutch Bros app under the App Stickers tab, and unlocking one lets you personalize your Dutch Pass profile. As of this month, the app is showing:

• Good Vibes: 1st of Many, Weekend Warrior, and Welcome.
• Holidays: Over The Moon and Planet Dutch, both newly added this month.
• Shop Love: Pass Pro.

Tapping any locked sticker in the app shows you exactly what unlocks it, usually a specific order type or a visit streak. New ones get added regularly, so it’s worth checking back even outside of sticker day.

How to Get a Dutch Bros Sticker

1. Show up early. Stickers are available starting at 5 a.m. and go until supplies run out. Two hours or less is realistic at a busy location for a popular design.
2. Buy a drink. Any drink, any size, qualifies. One drink equals one sticker, no minimum spend required.
3. Ask if you don’t get one. During a rush, Broistas occasionally forget. A polite ask usually fixes it right away.
4. Check the app for digital stickers. These unlock on the first Wednesday of the month or through specific in-app challenges, separate from the physical drive thru stickers.
5. Order online or buy merch. Stickers come included with online coffee and drinkware purchases from the Dutch Bros Coffee Shop, useful if you can’t make it to a location on sticker day. If you’re looking for other ways to save, our guide to free Dutch Bros drinks covers more of them.
6. Enter the Vibes Sticker Design Contest. More on this below, and it’s one of the only ways to land a sticker that’s genuinely one of a kind.

Sticker Designs Worth Knowing

Dutch Bros has released hundreds of designs since the program started. A few categories collectors focus on most:

Holiday and seasonal: These are the most competitive, since they’re tied to a specific window that closes fast. Past examples include the Dutch Luv Valentine’s design, clover themed St. Patrick’s Day releases, and a Christmas station wagon tree sticker that’s still traded today.

Drink inspired: Occasionally tied to new menu launches, like the June 2026 state stickers paired with the Palm Beach Lemonade and Dragon Slayer Rebel.

Character and creature designs: The biggest drivers of trading activity. Frog stickers, cat and dog designs, alien and dinosaur themes, the skeleton unicorn, and various Sasquatch characters all fall here.

Fan designed: The Vibes contest produces one official sticker of the month per year from a fan submission, with past winning concepts including summer lemonade art, Oregon inspired sea creatures, and 80s arcade themes.

Special event and location: The 2026 state stickers are the current example, each tied to a specific state’s design elements.

The Vibes Sticker Design Contest

Once a year, Dutch Bros opens the sticker program to fan submissions through the Vibes Sticker Design Contest. The process runs like this: Dutch Bros announces a theme in early spring, fans submit original artwork through the official entry portal, HQ narrows it to a shortlist, and the wider Dutch Bros community votes on a winner. That winning design becomes an official sticker of the month.

The contest is open to U.S. residents, and rules and deadlines shift year to year, so check dutchbros.com or their social channels when it opens. Dutch Bros employees have run a separate internal Broista competition in past years, judged and voted on the same way.

Collecting, Trading, and Not Losing Everything

Sticker culture at Dutch Bros has a real secondary market. Trading happens mostly through Facebook groups and Reddit communities built around Dutch Bros collectors, where people post what they have and arrange swaps. For local trades, meeting somewhere public is the sensible move.

Reselling is common for rare drops. Designs like the Father’s Day Sasquatch and the January 2024 holographic disco sticker show up regularly on eBay, some going for several dollars apiece despite being free originally. Rarity is what drives the value.

I’ll admit I miss the older vinyl stickers, the ones that felt like real car decals. I had a Dutch Princess design with a crown on my Jeep for years. The newer ones feel thinner and more paper like by comparison, which changes how people choose to display them.

The best preservation move I’ve found is putting stickers on self adhesive magnetic sheets before displaying them. Each one becomes a removable fridge magnet instead of a permanent commitment. My wife suggested it after realizing that sticking our whole collection directly to the fridge would mean losing everything if we ever moved. It completely removed the anxiety of picking a permanent spot.

I learned that lesson the hard way twice. Years of stickers went across the bedroom doors of a house we later sold, and we had to leave the entire collection behind. Permanent placement is a one way commitment, whether it’s a door, a water bottle, or a laptop you’ll eventually replace.

A few habits that help:

• Use protective sleeves or a sticker album for long term storage without display.
• Photograph your collection regardless of how you store it, so you have a record if anything happens to the physical stickers.
• Go early on sticker day, since supply is highest at 5 a.m.
• Follow Dutch Bros on social media to catch bonus drops and scavenger hunts before they sell out.

Frequently Asked Questions

Key Takeaways

• Sticker day is the first Wednesday of every month, 5 a.m., one sticker per drink, while supplies last.
• The next drop is August 5, 2026.
• App stickers are a separate digital collectible system inside the Dutch Bros app.
• Special drops happen for Mother’s Day, Father’s Day, state releases, and surprise bonus events.
• Use magnetic sheets for display so you never lose a collection to a move or a tossed cup.

The Bottom Line

Dutch Bros stickers are free, small, and technically disposable, and they’ve still built one of the most active fan communities in coffee. Monthly drops that feel like real events, designs people genuinely want to own, a resale market for the rarest releases, and a design contest that turns regular customers into contributors. The next sticker day is never more than a few weeks out. Check the app for what’s currently unlockable, follow Dutch Bros on social for surprise drops, and grab your drink early on the day itself. For everything else on the menu worth pairing with your sticker run, browse the full Dutch Bros menu, or check out the Dutch Bros secret menu for something new to order while you wait in line.